Modern consumers have become highly aware of how and where products are made. With the increasing accountability of the brands towards their customers, the value of a trusted certification for fabrics like Wool can’t be overstated.
You must choose the right certification programme to get certified. The certification process goes through rigorous testing of fabrics and yarns in independent labs to ensure that they meet the determined authenticity and quality standards.
To know more about every detail of wool certification, read the section below.
What is Wool certification?
Whether a consumer is buying gloves or a merino scarf, the certification in the product makes a lot of difference. The certification process is conducted by a global authority and includes five steps. They are:
The first step of wool certification involves an assessment of the properties of Wool and its content to verify if it is what it claims to be.
Light and colour fastness
The next stage of wool testing involves exposing Wool to harsh light for almost 10 hours to check if its colour lasts.
At this stage, the strength of the Wool is tested. It is stretched and pulled to physical limits to check if it meets strength expectations. This part of testing is crucial, determining how the product will last.
During the wash test, Wool goes through a harsh and rigorous wash. It helps ensure that there is no shrinkage and that the shape is preserved.
The final test reveals if the Wool lost its colour after washing.
After the completion of the test, wool products are categorised into three categories:
Pure new Wool: It is 100 per cent new Wool
Wool Blend Performance: It comprises 30 to 49.9 per cent new wool
Wool Rich Blend: It comprises 50 to 99.9 per cent new wool
Why should you work with a reputed organisation for your wool certification?
Many look at the logo on knitted products to be sure that they are made of Wool and not synthetic materials. Some check whether the product is made from Shetland, Merino or lambswool. But having a wool certification indicates that the product has gone through the highest standards of tests to meet consumers’ expectations of authenticity and quality.
A reputed organisation represents a commitment between brands, wool producers, farmers and consumers to the quality of the fibre produced and used. When you get certified by such organisations, you also show commitment towards supporting the wool industry to improve ethical and environmental practices.
As you become a long-standing member of any certification program, you remain compliant with stringent certification standards, and your brand will garner the reputation of using high-quality Wool.
How would you get Wool certified as a brand?
To get certified as a brand, you will have to follow the steps below:
● Connect with a Certification Body (CB) which will be your point of contact through the process of certification from the beginning till the labelling.
● Fill out your application form and submit it. You can compare estimates if you apply with more than one CB.
● The CB will provide an offer price and time estimates.
● The acceptance of the offer will be followed by signing a contract with the CB.
● An auditor will review your documents against the requirements and issue a scope certificate.
As consumers become more conscious about their consumption choices, you should go the extra mile to ensure they spend their hard-earned dollars on authentic, high-quality products. So, when your customers learn that your products are made from certified Wool, they are sure of their quality and become loyal to your brand.